The idea started with a song - The Everything Goes Back To Normal Button by Jake Morley. You can listen to the song, as well as find out some of the history of it here: https://emails.jakemorley.com/p/demo-vault-the-everything-goes-back.

An initial series of 50 Everything Goes Back To Normal Buttons were made as merch back in 2013. One button was given away on each night of the tour to whoever seemed to need it most.

The rest of the buttons sold out quickly, with plenty of regular requests for more to be made since then. Normal Buttons is an effort to make them more widely available.